Design Studio
KEY PETE
KEY PETE | SHAHAR PELEG
A few years back, Shachar Peleg, a friend from school, came up with a concept for a magnetic keychain holder and asked me to design it. During the process that led to KEY PETE, I searched for the perfect balance between the right structure, proportions, clean and simple design, character personality, and functionality. KEY PETE is the first project which I produced from early sketches to production ready.
